Client: CANON
Focus: RF200-800
CLIENT: TOYOTA • FEATURED: TOYOTA PRADO
Canon EOS: Winter Swell
NEW ZEALAND • 42°12'40.0"S, 172°44'23.0"E
Brief: Create a short film from concept, direction and production as a campaign for the ANZ launch of Canon’s RF200-800. The key highlight was the handheld capabilities as a surf photography lens.
Project Details.
Rich Gibbins Studio created a performance-driven campaign for Canon's launch of the RF 200-800mm, focused on showing the lens in real, high-motion surf environments rather than a traditional studio-style product shoot. The project captured handheld tracking shots, fast-moving swell, and split-second action from the lineup, helping position the RF 200-800mm as a serious handheld tool for surf and action photographers. The final content was built for Canon's launch marketing and social use. The campaign had over 500k views on social media
Services: Video, photo, editing & concept strategy
Concept & Direction: Rich Gibbins Studio
Brief: Create a short film from concept, direction and production as a campaign for the ANZ launch of Canon’s RF200-800. The key highlight was the handheld capabilities as a surf photography lens.
Shot With: Canon R5, RF200-800mm, G7X, Aquatech
Edit & Post Production: Rich Gibbins
Camera 2: Nina Gordon
Deliverables: 2 x films, 6 x social cuts, 20 photos
Canon: Photo to Print
A photo and video media campaign that captures the craft of printmaking, and moments with friends.
Concept & Production: Rich Gibbins Studio
Assist: Nina Gordon | Edit: Rich Gibbins
Product Focus: Canon Pro300 Printer
